
Originally developed by Gaspare Campari in 1860 to serve in his Milan café, Campari is a proprietary infusion of aromatics, herbs, and fruits.
It is Italy’s most popular aperitif, and its distinctive taste and vivid color make it a favorite for creating both classic and contemporary cocktails. Here is a recipe for the Classic Negroni and its most popular variation, The Americano. Both include sweet vermouth, and while any brand will do, if you want to stay authentic, pick up a bottle of Cinzano Rosso.
If you enjoy Campari, try it combined with limoncello and mix up a Campari Limoncello Spritzer

Classic Negroni
Ingredients
- 1 ounce Campari
- 1 ounce Cinzano Rosso Vermouth, or other sweet vermouth
- 3/4 ounce gin
Instructions
- Pour all the ingredients into a highball glass with ice. Garnish with a slice of orange.
Recipe Notes
The Americano Cocktail
The Americano is a variation on the Negroni that eliminates the gin and adds a splash of soda to add some fizz.- 1 ounce Campari
- 1 ounce sweet vermouth
- Soda
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