Campari: Italy's Unique Spirit

Campari was originally developed by Gaspare Campari in 1860 to serve in his Café Campari in Milan.

Its distinctive taste and vivid color make it a favorite for creating both classic and contemporary cocktails.

A proprietary infusion of aromatics, herbs and fruits in a blend of alcohol and water, Campari's flavor is bitter with overtones of orange.

Only a few key people are privy to Campari's secret recipe and rumor has it that Campari is made from as many as 60 to 80 ingredients, so it's no surprise that the unique flavor has never been successfully duplicated.

Classic Campari & Orange (main photo)

1-1/4 ounces Campari
4 ounces orange juice
Pour Campari and orange juice together over ice.

Classic Campari & Soda

1 part Campari
4 parts soda

Pour Campari over ice and top with soda.

Campari Italian Mojito

1-1/4 ounces Campari
1/2 lime, cut into pieces
Mint leaves
2 tablespoons sugar
Dash of soda

Muddle the sugar and lime in a juice glass. Add the mint leaves and muddle lightly. Add crushed ice, pour Campari, add a dash of soda and stir. Garnish with mint.

The Campari Brand ~

From its inception, Campari has chosen to represent its brand with style, sophistication and a cutting-edge sense of fashion. They've been commissioning fine artists to create their advertising and labeling since 1890.

To celebrate their 150th anniversary in 2010, Campari also commissioned some top mixologists to create an artistic collection of cocktails reflecting the spirit's exceptional flavor and style.